Beausite started in 2008 as a narrow high contrast typeface. The design evolved over the years and echoes Art Deco typefaces such as Peignot – designed by french graphic artist Cassandre and released in 1937 by Deberny & Peignot. Ultimately, the concept evolved to the idea of applying contrast onto a neogrotesque skeleton. Sans serifs such as Univers established the principle of programmed, consistent typeface families with a wide range of weights and widths. But contrast has rarely been a factor in such programs.
Beausite offers an alternative in the category of neogrotesques, while reliving the Art Deco trend for high contrast Sans in a contemporary fashion.
For a full overview, have a look at our PDF specimen.