In 2009, a book from 1897 in the library of the University of Wisconsin caught David Berlow’s attention. It was set in a clear text face—a predecessor of Bookman—cast by the Western Type Foundry who called it Custer. Upon noting how well the typeface worked in sizes of 6 and 7 points, Berlow developed it into a member of the Reading Edge series specifically designed for small text on screen. Custer RE was a broad and approachable typeface drawn large on the body with a tall x-height to maximize its apparent size when set very small. This was the beginning of the newly expanded series; in 2020, Berlow added new optical sizes and weights, growing the original design’s versatility up to headline sizes. Font Bureau, 2009-2020.